Digital Marketing Officer

An exciting opportunity has arisen in Malawi Posts Corporation to fill the following vacancies:

Position: Digital Marketing Officer (M8)
Reporting to : Marketing Manager
Location: Head Office (Blantyre)

As a Digital Marketing Officer, you will oversee and enhance the brand’s online presence, ensuring alignment with the organization’s marketing objectives. You will develop and execute digital strategies to drive customer engagement, increase visibility, and achieve business goals.

Duties and Responsibilities

• Developing and executing the organization’s annual digital marketing plan.
• Designing innovative digital marketing campaigns aligned with the organization’s overall marketing strategy.
• Creating engaging digital content to boost customer engagement and brand loyaity.
• Establishing and implementing a social media policy and framework for the organization.
• Managing and moderating all social media platforms, including Twitter, Instagram, Facebook, and other digital channels, ensuring consistent messaging.
• Keeping the organization’s website updated with fresh, relevant content.
• Producing regular digital performance dashboards for the Head of Marketing Communication.
• Measuring and reporting the performance of all digital marketing campaigns, assessing them against set ROl and KP| goals.
• Identifying digital trends and insights, optimizing marketing spend and performance accordingly.
• Brainstorming new and creative strategies to achieve growth through digital marketing initiatives
• Evaluating the end-to-end customer experience across multiple channels and touchpoints using strong analytical skills.

Qualifications and Experience

• Bachelor’s degree in Marketing or a related field.
• A minimum of two years’ experience in digital communication.
• Strong communication, problem-solving, and analytical skills.
• Data-driven mindset with the ability to interpret and utilize data for decision-making.
• Up-to-date knowledge of the latest trends and best practices in online marketing and performance measurement.

Applications with a Curriculum Vitae and copies of certificates should be forwarded to:

The Deputy Director Administration and Human Resource
Malawi Posts Corporation,
P. O. Box 602,
BLANTYRE

The closing date for receiving applications is 10th February, 2025. Only short-listed applicants will be contacted for interview.